3 Hunches about what you’re working on…
1. Your project is searching for the right words.
Words that connect with your customers and the value they're looking for.
These words aren't always elusive—many times they hide in plain sight, but when you're as close to a project as you are, a fresh pair of eyes (and ears) can help.
Tracking down such words is a big part of what I do, as a writer.
So, there's my first hunch.
2. Your words are looking for the right voice.
By voice, I don't mean style or tone. (Though they're important too.)
I mean an audible, human voice that 'gets' the intent of every word being read.
A voice on the same wavelength as your customer's and your copy's.
When it comes to your promotional trailer, or explainer video or TV commercial, all this makes for good vibes.
Sometimes that voice—the one your words are looking for—is mine.
In which case, I am happy to help them... and you. See the voiceover page for more on how I can help.
3. When they both hit the mark, everything becomes easier.
Turn on the telly or YouTube for any amount of time and you'll see for yourself.
Ads that persuade, and ads that don't.
Just like an orchestra needs instruments to resonate with.
The project you're orchestrating needs it's own too:
Words that will resonate, and a voice that carries your message.
Without these two, your would-be customers can't read, or hear or feel the resonance of what you’ve made.
Thus begins the hard road, and the hard sell. You don't want that.
You want the right words, said in a way that's right for your brand.
Written by Patch. Directed by Dan Castro. Additional animation by Dan Stankler. VO by Rich Smartt.
What clients say…
Rich's voice was perfect for our needs. We've worked with him on a few projects and have always found his attitude to be professional, his approach to be adaptable and his voice to be characterfully distinct!
Nick TurnerDirector, Watering Can Media
Working with Rich was perfect for me as a non 'tech' person. He was patient and understanding. I was able to get my ideas across and he gathered requirements and appropriately scoped the web project... I would highly reccommend him to others who want a professional site...
Roz ThorntonDirector, Amazing Women Global
We have worked with Richard on a number of animation projects and he was a pleasure to work with throughout the whole process. He was happy to help with our long list of questions and worked well with the direction during our recording session. We hope to work together again soon!
Hannah BartonLead Co-ordinator, Curveball Media
Richard is an effective and sophisticated communicator. Besides being a lovely person to work with, he's helped me hugely in both creatively bouncing ideas around, and through his ability to distill ideas down into elegant words and solutions.